Hard working, award-winning Art Director with extensive experience in direct mail fundraising, creative fundraising strategy, print design, branding, photography, as well as a proven ability to execute projects from inception to final delivery.
Professional Skills
Microsoft Office Suite: Word, Excel, PowerPoint, Teams
Photography: Digital DSLR
Education
University of Maryland, College Park • B.A. Studio Art | Graphic Design
Awards
2021 MAXI Awards -Silver
• PVA Memory Medallion
2017 Platinum Hermes Creative Award
• Special Events Book
2017 Silver EXCEL Award
• Promotional Content
2008 Best of Show
• NAVC Trade Show Booth Design
Professional Experience
Moore Enterprises – Edge Direct Division • Baltimore, Maryland • 03/22 to Present
Art Director, Creative Services
• In addition to the bullets as Senior Graphic Designer, in my role as Art Director I have additional responsibilities.
• Work with leadership to design as well as mentor other designers in omni-channel campaigns.
• Presents creative to Strategy Team for review.
• On team to interview and select new hires.
• Designated trainer for Creative Department; on-boarding for processes and procedures.
• Manages other designers and contractors on projects for select clients.
• Part of the team to on-boarding new client, Operation Smile.
• Responsible for the visual style of campaigns and directs other designers to create packages for clients.
Moore Enterprises – Edge Direct Division • Baltimore, Maryland • 09/18 to 03/22
Senior Graphic Designer, Creative Services
• Serves as the expert designer for Paralyzed Veterans of America (PVA), PVA produces the largest volume of print fundraising packages for Edge Direct.
• Manages other designers and contractors on specific brand guidelines for working on PVA.
• Serves as the contact point for decision makers in the approval process.
• Designs assets for client packages based on creative briefs from account managers.
• Chooses art for packages that will entice the donor base.
• Creates assets adhering to ever changing guidelines and branding updates.
• Works efficiently in a fast paced, deadline driven agency environment.
• Juggles multiple projects at all times while pushing projects from inception through the final approval processes.
• Creates digital assets including, web and e-mail assets, social media images and advertisements.
• Creates mock-ups and PowerPoint decks for internal and client review.
• Works on a wide variety of print components including; letters, donation cards, logos, envelopes, label sheets, cards, tote bags, towels, socks, pot holders, stickers, buck slips, certificates, notepads, social media images.
• Creates components with embellishments including foil, die-cut, glitter and embossing.
• Helped to streamline processes for a virtual environment amid the COVID-19 pandemic, which is now a hybrid schedule.
Foundation Fighting Blindness • Columbia, Maryland • 04/16 to 02/18
Brand Manager/Graphic Designer, Development and Communications
• Worked as graphics and branding point for all departments and teams across the country while playing a significant role in campaign development.
• Managed print and promotional materials from concept to final delivery including bidding of print production.
• Developed strong relationships with vendors to ensure quality products and negotiated printing costs to save money.
• Designed and produced more than 200 print and digital projects per year; invitation packages, newsletters, annual report, social media, presentations, websites, email campaigns, event collateral, exhibit booths, promotional materials, and more.
• Created templates to streamline processes and make workload manageable.
• Re-branded the VisionWalk Program, and developed materials for more than 40 walks across the country.
• Shot and edited photos and short videos.
• Produced high quality creative designs with quick turn around times without sacrificing quality control.
Beluga International, Inc. • Glen Burnie, Maryland • 06/10 to 03/16
Office Manager, Accounting
• Managed administrative, accounting and payroll duties for an international business.
• Prepared reconciliations for accountants including monthly, quarterly and yearly submission of business tax information.
• Created international shipping documents for import and export, including bills of lading, insurance, and export documentation.
VetCentric, Inc. • Glen Burnie, Maryland • 11/04 to 05/09
Design Director, Marketing
• Designed and produced promotional marketing materials such as flyers, advertisements, brochures, logos, training guides, posters, fax blasts, e-mail blasts, postcards and trade show exhibits.
• Developed in-clinic promotional sales materials with a $400,000 budget.
• Designed various direct mail campaigns, 2006 Preventive Mailing to over 1,000,000 households nationwide ($800,000 budget).
• Conceptualized and created identities through the use of logos, layout, and color palette.
• Consulted with Project Managers to identify graphics needs, budget constraints, and deadlines for projects.
• Served as the company photographer, taking product and pharmaceutical photos, company photos for promotional use, as well as event photos.
Harris LithoGraphics, Inc. • Landover, Maryland • 09/02 to 11/04
Production Artist, Prepress
• Production of artwork from concept to film stage for one to six color offset printing.
• Creation and preparation of graphic services including scanning, reproduction of logos and layouts.
• Simplified the printing process and reduced error by editing electronic files from designers.
• Effectively achieved desired results for rush jobs and projects with tight deadlines.
• Archived files and kept an organized system of files.